Relic Rescue Social Game
Art Direction, Interface Design, 3D Design
The following images are screenshots from the Facebook game Relic Rescue. I was an original team member and Art Director. I had to hire and train a team of senior AAA artists to learn the processes of building game specifically for the casual market. I was also in charge of creating the Relic Rescue brand – logo design, styleguides, art outsource management of the artifacts and animal obstacles, central marketing support (Facebook Ads), community art support and creation of many original assets for the game including 3D design of the buildings. After launch, the game required extensive feature updates based on weekly metrics reviews and customer feedback. We used agile development to quickly change direction and maintain momentum to keep up with the fans playing the game entice them to make micro transactions.